We are committed to providing customizable VOCs (Customer Voice Research) !

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Core service

Consumer demand analysis

We use advanced VOC (Voice of the Customer) research methods to deeply analyze and integrate your target customer groups to help you understand their specific characteristics, needs, preferences, and buying behavior.

Product (service) feedback collection

We help you collect and analyze product or service feedback from a variety of sources, distilling key insights from large amounts of data to guide product improvement strategies and better understand customer experiences and expectations

Customer satisfaction survey

Through professional design and precise implementation of customer satisfaction surveys, we can provide you with real-time feedback on the performance of your product or service and identify key areas for improving customer satisfaction

Research strategy suggestion

Combined with VOC (Voice of the Customer) research results, we provide you with customized strategic recommendations to help you optimize your products, services and marketing strategies to improve customer satisfaction and loyalty.

Market trend analysis

We track and analyze market trends and changes in consumer behavior to provide you with insights into industry dynamics and market opportunities. Help you stay ahead of the competition by applying advanced data analysis tools and techniques

Competitor analysis

We analyze your competitors to help you understand their strategies, strengths and weaknesses, ensuring you stay ahead of market changes and potential threats, gain an edge, adjust your strategy, and stay competitive

7 years of professional experience

Voc (Voice of the Customer) research is a market research method that focuses on gathering and analyzing customer needs, expectations, understandings, and preferences. The core purpose of VOC research is to gain a deeper understanding of customers’ perspectives so that businesses can more effectively meet their needs and expectations.

We offer the expertise of the world’s leading market research institutions and provide exceptional bespoke services designed to explore the Voice of the Customer for you and let the voice of the customer guide your business.

Join hands with Sumai Research to explore the infinite possibilities of the market.

The industries we serve

Voc(Voice of the Customer) research is suited to serve areas and industries that are highly dependent on customer satisfaction and changes in market demand. VOC research is a powerful tool that can help you better understand and meet the needs of your customers to improve business performance and market competitiveness.